Must have Technical skills

Digital Marketing (Social Media)

The life of a virtual assistant often requires a balancing act as one is juggling multiple activities with deadline in sight. In addition to everyday tasks, clients might also need you to work on occasional errands and promotional activities and impromptu schedules.

Now for a virtual assistant with multiple clients, your organizational skills need to be updated and the use of reminders and Apps for constant notification always helps. In discussing a very important technical skill a virtual assistant must possess especially in 2023 with advanced technology and the introduction of artificial intelligence and very sophisticated technology. Digital Marketing is very important which can and also include the use of social media. Digital Marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. As a virtual Assistant on behalf of the executive or company a part of your job requirements may be to primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. Any type of marketing can help businesses thrive. However, digital marketing has become increasingly important because of how accessible digital channels are, in fact, there were 5 billion internet users globally in April 2022 alone.

Digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses. Certain Services or products can reach targeted audience down to specific demographic. For example in advertising a clients products or services and the targeted audience are Boomers (Age range 60 and above) Facebook or WhatsApp is an ideal medium to use while for Millennials (Ages 28-45) Instagram or Twitter is a great social media app as a larger percent of this demographic are active on these social media apps.

As time progresses and the role of executive assistants have transcended beyond four walls of a building to working remote with multiple clients so also should our skills as virtual assistants.

There is a need to build a concrete presence online and social media platforms especially LinkedIn, this is also an avenue to network, garner more clients, post articles to help other virtual assistant present or aspiring.

These technical skills will also show potential employers your capabilities and what you will in turn bring to the table when hired. They say everyone is a viral post away from achieving their dreams and I think as virtual assistants with the knowledge of social media and digital marketing skills we are also one article or service away on the road to making our marks in the industry.